Local Search Engine Optimization (or local SEO) is the process of ranking websites through geo-targeted keywords, localized content, citation building, and claiming local business listings. Local SEO is an effective strategy for local mom-and-pop shops, brick-and-mortar stores, or businesses with physical locations that operate in a specific area.
Local SEO helps the website be more visible to customers within their geographical area, so they appear as the most relevant on local search results. This happens when search engines pull business information from different sources, such as online directories, local newspaper websites, blogs, local forums, and review websites. Websites rank well on local search results through the following elements: proximity of the business to the search user, the relevance of the business to the search query, and prominence or what customers say about the business
Methodology Based Solutions
Our local SEO services combine citation building, effective on-page SEO, and natural link building strategies to provide long-term results for local businesses.
Drive Highly Targeted Leads
We make it easier for businesses to be found in their area by improving their local SEO ranking. With geo-targeted keywords, businesses get ready-to-convert leads.
Enhance Local Exposure
Our local SEO agency puts businesses on the map and gives their local awareness a boost while building their online reputation with our local SEO solutions.
A typical amount of time your clients can expect to see positive ranking movement is anywhere from 1-3 months. Additionally, your clients can attain first page rankings in an estimated 6-8 months (8-12 months for a competitive market). Our in-house team of SEO experts will assess your project during the keyword and website analysis phase to determine a reasonable expectation.
Local SEO can help businesses become more discoverable to their customers. This is supported by a few stats:
50% of users doing a local search visited a physical store within a day.
18% of local searches on mobile lead to a sale within a day.
78% of users say they search for a business’ location before visiting their physical store for the first time.
Local SEO targets a local niche meaning your target market is within a few miles from your business. Additionally, your online presence is designed to bring foot traffic to an actual establishment. By contrast, the online presence of a business interested in Organic SEO is designed to generate revenue online or establish a wider audience therefore, Organic SEO targets a much larger audience geographically.
Local SEO costs can range from $100 to $5,000 per month. This will depend on the inclusions of the service: on-page SEO, localized content optimization, backlinks and local citation building, review management, and Google My Business setup and optimization. Talk to your local SEO provider to determine the scope of the services and align your local SEO pricing with the needs of your clients.
Each package targets a single geo location. More specifically, they target a location within a single 5-mile radius. If a geo location falls outside of a 5-mile radius from the actual business, or if a business has multiple locations all of which should be targeted, subsequent packages would be necessary to target those geo locations.