Phase I: Get permission
Of course, no email campaign was ever built without getting permission to get started, so first, we’ll need to focus on building a sizable email list.
Some common ways to entice people to sign up include:
- Email series
- Free downloads
- Free white papers or eBooks
- Update lists, like new releases and product updates
Phase II: Follow through with great content
Email marketing is all about expectations, and it’s up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign.
Phase III: Analytics and segmentation
Now that you understand the basics behind an effective email campaign, let’s talk about how to take things to the next level.
Specifically, that involves using segmentation and analytics to start refining your broadcasts and generating even better results than you would with a basic campaign.